REINVENTS THE CLASSIC DW6900 CASIO G-SHOCK

REINVENTS THE CLASSIC DW6900 CASIO G-SHOCK : G-Shock Welcomes GW6900 at JCK in Las Vegas

LAS VEGAS, NV, May 30, 2009 — Casio America, Inc. proudly introduces a new digital watch from its shock and water resistant G-Shock line, the GW6900, a new twist on the best selling G-Shock shape in the U.S. Market. Bringing cutting edge advancements to the people, the GW6900 combines both toughness and technology.

Available in three trendy color combinations, stealth black (GW6900-1), eye-catching white (GW6900A-7) and fashion statement yellow (GW6900A-9) the GW6900 features advanced Non-Stop, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeeping technology.

Non-Stop, Tough Solar Power – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

Self-Adjusting Multi-Band 6 Atomic Timekeeping – Compatible with all six transmission stations worldwide, Multi-Band 6 is a radio-control system built to receive time calibration signals from up to six transmission stations: two in Japan and one each in North America, the United Kingdom and Germany, plus the new station in China.

Through a miniaturized, shock-resistant, highly sensitive amorphous antenna and large-capacity, power-saving LSI, stable operation of watch functions including 6-station radio wave reception are achieved. With Casio’s Atomic Timekeeping Technology, you will always have ultimate precision.

“The classic G-Shock DW6900 has long been the most popular G-Shock Shape in the U.S. Market,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We are thrilled to expand the product line with the release of the GW6900. It makes our finest G-Shock technology more accessible to consumers.”

Other features of the GW6900 include shock resistance, 200M water resistance, full auto EL backlight with afterglow, 48-city world time, 5 daily alarms, countdown timer, 1/100 second chronograph and 12/24 formats.